“ Built for Life” is an ambitious, ongoing national campaign to educate builders, designers and developers about automatic fire sprinkler systems for homes and to increase homebuyer interest in the systems.

Underway for more than a year now, Home Fire Sprinkler Coalition’s “Built for Life” program has many facets and is now gaining support from other safety groups.

The program encourages partnerships among the building community, sprinkler contractors and fire service. It also promotes targeted outreach to homeowners to generate interest in homes with installed fire sprinkler systems.

“Our goal for this program is very straightforward,” said HFSC Communications Manager Peg Paul, who oversees the campaign. “By increasing interest in home fire sprinkler systems among all the target audiences, we will ultimately help save lives and protect the valuable belongings that people treasure.”