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Uses Education Material
Homebuyers
visiting the Toll Brothers model homes in a development in Inverness,
Illinois are learning about how fire sprinklers can protect their
families and their new homes.
According to
Andy Stern, assistant vice president, Toll Brothers Inc. they decided
to promote residential fire sprinklers to homebuyers after completing
developments in other communities where fire sprinklers were mandatory.
After
the positive experience we had building sprinklered homes in the
other developments, we were comfortable recommending fire sprinkler
systems in all our homes, even where the systems arent required,
Stern said. We installed them in our model homes.
Stern wanted
his program to be more extensive then just a referral service listing
fire sprinklers as an option. Toll Brothers worked with the local
fire department to develop a more comprehensive program that included
training the Toll Brothers sales staff.
We wanted
to make sure our sales people had all the answers before homebuyers
made the decision. The fire department gave us the educational material
and we pass it on to the buyers. We show the homebuyers the Home
Fire Sprinkler Coalition video and answer their questions. If they
chose not have a fire sprinkler system installed in their homes,
they sign a waiver, Stern said.
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