The HFSC will select additional target states and provinces in its effort to increase awareness of residential fire sprinklers in the United States and Canada. The states selected will receive free training, educational and public relations materials and technical support to plan, evaluate and manage the implementation of HFSC’s "Protect What You Value Most" public awareness program.

The goal of the statewide coalition program is to establish coordinated, multi-agency coalitions at the state and provincial level to work with the HFSC in the introduction and expansion of public awareness campaigns over a three-year period.

The states or provinces will be selected based on their ability to establish organized coalitions with members from fire service organizations, fire sprinkler industry organizations, and other trade organizations such as builders, architects and city planners. Each coalition is required to select one person to serve as the state contact to facilitate meetings and share and disseminate information between the state and national HFSC.

The HFSC launched its first pilot program in Connecticut in 1997 and conducted three-year programs in Oregon and Illinois. The HFSC is currently working with state level coalitions in Florida, Arizona and a provincial coalition in Alberta, Canada.

State-level coalitions will also be chosen based on their commitment to continue the campaign after the three-year national assistance ends and other criteria such as predicted housing starts. Those interested should begin the process by completing the HFSC Public Education Campaign application available at the "Coalition Members" page at the HFSC website: www.HomeFireSprinkler.org.